Senior Service Business Trends

The baby boomers comprise a large portion of the market. According to Entrepreneur Media, by the year 2020, twenty five percent of people in the USA will be over the age of 65. As they age, the business opportunities in elderly care are expanding and are expected to increase. Although the number of in-home care and assisted living businesses are increasing, these are not the only areas of growth.

Many baby boomers are still active, and they want to keep it that way. Insightful entrepreneurs are looking at what this mature crowd wants, and they are creating anti-aging and health products to meet the needs of the market. There are also companies sprouting up that provide services like organized senior travel and tour groups, active health clubs for seniors and more.

Concierge services, bookkeepers and financial planners are also providing much-needed amenities to those who want assistance in making life easier as they grow older. Here are some of the business trends that we are seeing now.

In Home Care

Many seniors would prefer to remain in their homes than move to an assisted living facility. To meet this growing need, there are lots of in home care businesses and franchises starting up. Some home care services provide medical aid, but many other businesses offer a wide variety of non-medical care assistance instead. Some examples of non-medical care include bathing, grooming, meal preparation, transportation, companionship, chore services, housekeeping and more.

Seniors can continue to live in an environment that makes them happy, while family members can rest assured that they are receiving the care and attention they need. If this isn’t enough of a selling point, companies that offer multiple services are additionally attractive simply for the added convenience that they provide.

Money and Tax Services for Seniors

Bookkeepers, tax consultants and estate planners are also finding opportunities in the senior market. By offering their services to this specific niche market, these professionals can free retirees from having to manage complicated financial tasks themselves. At the same time, they can be helping them save money and spend their savings wisely.

Travel and Recreation for Seniors

Travel businesses that offer tours and vacations specifically for seniors are becoming more popular for aging travelers. Not only is the trip planning taken care of for customers, but the specialized travel service caters to the needs of seniors.

Although recreation for seniors is nothing new, a growing number of services are being offered, especially for those who want to live an active lifestyle. For example, a fairly new senior health club franchise called Club 50 is designed for people age 50 and over. In addition, more spas are offering services that seniors want, such as hydrotherapy services and cooking classes.

Whether you want to start a senior service business or you want to expand your current product or service offering to the senior market, there are opportunities to be had. Publications like Senior Citizens Magazine and Modern Senior Living Magazine can provide clues as to what the market wants. All you need to do is provide the solution.

Stay on Top With Business Trends With an Acclaimed Mailing List

Trends or fads are what keeps certain products and services moving from their shelves and into the hands of clients. Following certain business trends means that the firm always keeps a certain advantage over their competition.

Take marketing for instance; if a company does not to follow the current marketing craze, they can expect to fall far behind the pack as their competition takes the lead in terms of generating income. As of late, there is a large amount of companies around the globe that employ the marketing strategy of lead generation as part of their in-house operations. Generating business leads is all the rage for many company owners. They have found this highly effective strategy and has deemed it as the light at the end of the tunnel.

Generating b2b leads has already been tried and tested as one of the most effective marketing plans of action ever to be implemented. Many businesses implement this strategy as it is totally different from hardcore selling. When generating quality leads, the entire process may take a while before the prospect becomes a dignified client for the business. Nonetheless, the results are far from disappointing; in fact, it is downright satisfying. Many business owners have found that generating quality leads and converting them into top-class clients makes for a very long-term business relationship.

With the right strategy in place, the next thing to take into consideration is the marketing tactic. If there is a current trend in marketing strategies, there is also a fad in terms of marketing tactics. Sending advertising mail to potential clients has been chosen by many as a route to achieve quality leads for their business. This tactic’s current popularity has been seen due to its effectiveness in keeping high costs at bay.

Currently, direct mail has been deemed as one of the most cost efficient marketing means known to man. Business owners need only to pay for a few things to initiate and maintain the campaign such as the printing of the advertising material and for the payment of the of the mailing service.

However, employing this marketing method does not make businesses instantly be on easy street. There are some challenges that comes with the cost efficiency of the campaign. For instance, costs can double, triple, and worse, even quadruple in size if the potential clients are not targeted with pinpoint accuracy. Aiming for the leads aimlessly or at random lets the company waste more money than usual. The most common scenario will be that the prospect will just throw out the advertising material into their trashcan as soon as they receive it. There are even those contacts that have been seen to throw the material out without giving it a second look.

To negate this travesty from happening, business owners can purchase a reputable mailing list from trustworthy database providers. Business owners can purchase such a list when they are in need of precision targeting of their targeted market.

Providers of these lists make sure that it is up-to-date at all times to provide the purchasers of said list to be well-satisfied of their campaign’s results. They scrub their lists of any errors and corrections that need to be made so that the business that purchases the list can make the most out of their direct mail campaign.

Purchasing a mailing list will keep the business to maintain its competitive edge over their competition.

5 Major Small Business Trends in 2011 and How Virtual Services Will Help

Small Business Labs recently released its list of Top 10 Small Business Trends for 2011 and it points out some of the trends that might benefit from virtual services. Here is our take on the five trends where virtual solutions would enable cost minimization and optimization of business processes.

Variable cost models – pay-as-you-go approach

This payment model brings along a marked change in the way services can be availed. With this model expertise will look much cheaper and affordable, and businesses will start looking at options to choose services from. Pay-as-you-go model is highly practical, smart and more importantly, accountable in relation to the service offered. With businesses coming out of recession and running on tight financial schedules, more small businesses, service providers, virtual assistants are now offering this variable cost payment model to create an overall financial and growth nurturing environment.

Business on the internet

The internet and online systems are helping small businesses to easily find, sell and support customers. New companies are letting go of the idea of setting up “brick and mortar” offices and stores and are rather excited to launch themselves on the “click and order” internet. And with more customers finding it easier to get things done online, even more existing small businesses are putting up their online face. Recent surveys suggest that small businesses’ budget for 2011 is up by 20% to 25% for e-commerce based website development. And if you are not online yet, there are virtual assistants who can help you launch online and join the league of vendors with online ordering points.

Social media moves to main stream

What started as a platform for online social interactions has emerged as a major marketing platform for most businesses. Facebook is ranking no.1 in website visits and add to it other giants like Twitter, LinkedIn, etc. Small businesses are reaping rich dividends by investing in social media marketing and the trend is only set to outgrow regular marketing budgets in 2011. According to a survey by StrongMail across the globe, two-thirds of the surveyed companies will increase their spending on email marketing, and 57% will put more dollars toward social media marketing. The trick here is to get the best techniques and technology for social media marketing; and if you are not up to it, you may be left behind. But do not bother, with social media marketing services made available by virtual marketing assistants your social media marketing is in for a real kick start.

Freelancers realize that they are small business owners

Freelancers are turning more professional and are setting up virtual businesses on a larger scale. Even big business houses are relying more on freelance based services apart from engaging other business groups. Though this is a good sign for freelancers, it comes with the burden to act professionally and work efficiently for sustaining the business. By Q3 of 2011 expects quarterly billings of freelancers to be in the region of $150m across all the major marketplaces. This makes freelancers more inclined and focused on delivering their expertise and also take ample care of other important business activities like marketing, phone answering, customer service, accounting, back office administration, and so on. This is where these freelancers can make excellent use of virtual assistants by diverting much of their non-core tasks to them.

Working in the cloud

Computing is ever changing and 2011 will be no different. Cloud, mobile computing is gaining steam and the benefits it brings is really worth taking. It cuts down the software cost and at the same time gives you access to the best software services. With online services like Google Apps, Basecamp, Amazon Web Services among others, more and more content is being created and maintained online in the cloud. It also removes the hassles of conventional software procurements and maintenance which is proving costly for small businesses. And with virtual assistants offering these kinds of services at competitive prices, it has become a profitable proposition for most small businesses.

The Up and Coming Small Business Trend for 2006 – Teleconferencing Networking

According to the U.S. Business Administration in 2003 of the 5.7 million American businesses, 99% are considered to be small businesses with less than 500 employees. Small business owners continue to grow at a phenomenal rate.

Many business strategies are employed to grow sales including: Search Engine Marketing, Internet Marketing such as online newsletters and traditional marketing such as radio, television and print. Another popular marketing strategy is business to business (B2B) networking through numerous vehicles such as Chambers of Commerce, formal networking organizations and professional associates.

However, in 2006 a new trend emerged. Business networking experienced a complete transformation through the concept of teleconferencing networking. This type of online networking was very new.

One of the earliest companies who offered this type of networking was Fast Pitch Networking. This innovative company developed networking teleconference sessions where you had just 5 minutes to “pitch” what you do to 25 other prospects.

Just think about the advantages that this type of networking provides the small business owner:

  • Geographic flexibility — If you have numerous locations or wish to expand to a new market, you can telephone into a conference and share what you do with others no matter where you are at that moment.
  • Reduced costs — No costs for driving, parking to that weekly or monthly meeting. Also, there is no annual commitment as each meeting has a flat cost. Yes, there is a telephone charge, but many small business owners have flat long distance fees.
  • More time — Since you can network from your office or home, you now have more time for additional appointments. You don’t have to allow additional time for traffic, road conditions, etc.
  • Convenience — If you live in the northern states, you can avoid winter’s bad weather since you are calling from your office. Again, you attend when you can and pay for only those meetings that you attend.
  • Additional Opportunities – You will have fresh individuals to connect with instead of the same faces that you see weekly or monthly who still haven’t become customers.
  • Focus — In traditional networking environments, there are always distractions from people interruptions to food being served. With online networking or teleconferencing networking, the focus is on you. Now is YOUR time to shine.
  • If you are a small business owner who is an excellent communicator, has developed a strong “Elevator” speech and can quickly establish a rapport using online technology, then on-line networking can only catapult your business to that next level. Watch for this up and coming small business trend in 2006.